Cuban Government Go Hunting For Tourism
Cuba has stated that tourism is one of its primary targets at the moment and they want numbers to increase dramatically over the next few years. It has been increasingly thought of as a viable tourist destination over the past years but wants to regain the European visitors who have been in decline recently. There was an increase in visitors last year from 2.15 million to 2.25million people, which was likely a result of increased investment in tourist destination facilities. Cuba has also worked hard on its foreign diplomacy in recent years in attempts dispel outdated, potentially harmful impressions of the country that may put people off visiting on Cuba holidays
Deputy Tourism Minister, Maria Lopez Reyes has stated that ideally numbers will continue to increase.Building 3000 new hotel rooms in popular destinations is one idea that has been but forward for action. It is hoped that by building facilities with higher standards and more a more diverse choice it will attract more visitors to the country. There has been development also in the luxury holidays market, as Cuba attempts to pull in holiday with more expensive tastes. Further to this, Miss Lopez Reyes has announced hopes that the new US government administration will relax the current travel ban that prohibits US citizens visiting Cuba legally. Although around 45,000 Americans do make the trip to Cuba each year, it is likely this figure would increase dramatically if they felt they could travel comfortably within the law.
Cuba has also just been named as this years home for the first International Culinary Festival of the Caribbean. This is an event based around food that brings together 25 experts from countries all around the region to talk about experiences, ideas and recipes. The festival also aims to reinforce the importance of local and traditional dishes in strengthening cultural identity. The festival will be held in the East of the country in a Santiago De Cuba and there are hopes that it will help aid the current tourism efforts.
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